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📝 Why write a book in an age of podcasts, AI, audiobooks, and endless digital content?

In this episode, we break down exactly why writing a book is still one of the most powerful ways to build authority, credibility, and long-term impact—especially for coaches, consultants, doctors, lawyers, and entrepreneurs.

If you’ve ever thought “I don’t have a book in me”, “books don’t make money anymore”, or “traditional publishing is only for celebrities”, this conversation directly answers those doubts.

Joining me is Sarah Bean, marketing manager at Book Launchers, who has helped hundreds of authors turn books into powerful marketing assets.

In this episode, Sarah explains how books are no longer the finish line—but the foundation. We dive into how authors use book marketing, self-publishing, and a smart book launch strategy to open doors to speaking, consulting, podcasting, and audience growth. You’ll learn why most authors misunderstand success, why chasing “book sales only” is the wrong metric, and how writing a nonfiction book can position you as the go-to authority in your niche.

We also explore how podcasting and books work together, why audiobooks continue to grow, and whether traditional publishing still makes sense—or if today’s experts are better served owning their platform. Sarah shares how AI is reshaping writing, publishing, and marketing without replacing authentic human voice, and what authors must understand to stay competitive.

If you’re searching for clarity on why write a book, how to launch it properly, and how to avoid the mistakes that cause most books to fail quietly, this episode delivers practical insight, real-world examples, and strategic wisdom to help you turn your ideas into impact.

⏱️ TIMESTAMPS (18:29 TOTAL)

00:00 – Intro: Why books still matter today 📚

01:15 – Why write a book in the digital age?

03:00 – “I don’t have a book in me” — breaking the mindset barrier

05:10 – Books as your main marketing asset (not income fantasy)

07:00 – The myth of becoming the next J.K. Rowling 💰

08:45 – Real example: how a niche book creates big opportunities

10:30 – Podcasting + books: why they work better together 🎙️

12:00 – Traditional publishing vs self-publishing vs hybrid

13:50 – Is traditional publishing only for celebrities now?

15:05 – How AI is changing writing, publishing, and book marketing 🤖

16:40 – Proper book launch vs “just putting it on Amazon” 🚀

17:50 – Outro & how Book Launchers helps authors succeed

🔥 HASHTAGS

#WhyWriteABook #BookMarketing #SelfPublishing #BookLaunchStrategy #AuthorPlatform #ThoughtLeadership #Podcasting #Audiobooks #PersonalBrand #ExpertMarketing #AIinPublishing

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