Yang Cheung turned her kid’s doodle into a business idea, and it’s now helping children become creators, earn royalties, and build confidence through their art.

In this episode of Off to the Valley, Yang shares the journey behind PixyIt, a platform where children’s artwork is transformed into products like t-shirts, mugs, and more. But it’s more than just a feel-good story. This is a real startup, with traction, tech, and a purpose-driven model.

We dive into:

→ How an innocent lobster sketch sparked the idea

→ The lessons Yang learned from early failures in NFTs and online galleries

→ Why she focused on validation before building a full MVP

→ The blend of AI and human curation behind PixyIt’s product

→ What it’s like building as a parent, an immigrant, and a founder

If you’re building for consumers, purpose, or both, this episode is full of insight for you!