Posed for Success

Why You Can’t Afford NOT to Get Clear On Your Brand This Year


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Your brand is the vehicle that drives your business. In your entrepreneurial journey, you need to have a reliable vehicle to take you from where you are to where you want to be. If you want to go places this year, then you had better get your vehicle in tip top shape to take you there. 

And here’s why you should do that. 

Getting crystal clear with your personal brand helps you show up authentically. 

When you know who you are, you can stop wasting time being inauthentic. That's not the type of energy that you want to bring to your business and your brand. Start by accepting who you are and the unique contribution you have to bring to the world.

Clarity in your personal brand is the roadmap that shows you where to go.

When we take the time to look at where we started and where we are now, we really can see all of the steps, work, and progress that we've made. That's such a good motivator for ourselves and for our businesses. Having a vision for your business and where you want to take it - helps you to make it through the difficult times that happen to all entrepreneurs.

Personal branding helps you know what to say and when to say it.

If you are having problems coming up with content, then you have a problem with one of two things. 1) You don’t have a clear vision of who you are as a brand. 2)You don’t have a clear vision of who you are serving as a brand. When you do the work to figure this out, then what you have to say in your posts, captions, lives, emails, and more….all becomes second nature. 

A clear personal brand helps you to stand out from the crowd.

In my own business journey, I really needed to figure out what was true to me. And that starts with having a vision. If you are trying to serve everyone because you aren't clear about who you are and who you serve you will never stand out from the noise of your competitors. 

My business has doubled year after year because I finally gained the clarity that I needed and had the vision for myself. This is because I allowed myself to fully stand out from the masses who all looked and sounded the same.

So why can’t you afford NOT to get clear on your brand this year?

Listen to the episode to learn more.

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Posed for SuccessBy Brittany Bennion