Ever feel like you’re talking to a brick wall? You lay out all the facts, the data, and the perfect logic, but the other person just digs in their heels deeper. It’s incredibly frustrating when you know you’re right, but you just can’t get them to change their mind let alone change the world.

The truth is, persuasion rarely happens through arguments or spreadsheets. If you’ve been struggling with how to change someone's mind, whether it’s a stubborn family member or a resistant team at work, the missing ingredient usually isn't more proof. It’s empathy.

In this episode, I’m sitting down with communication strategist Robert Perez to uncover why our standard "logic-first" approach fails and what actually works to shift perspectives. We dive into the science of emotional intelligence and how to tap into people's values instead of attacking their beliefs.

Robert Perez, the Chief Exploration Officer at Wonder Strategies for Good, has been crafting strategic communications for social justice and progressive organizations for over 30 years. He’s been equipping people to arrive at a shared understanding of the solutions that make progressive social change happen. 

You’ll learn practical communication skills to navigate difficult conversations without the fight. We discuss real-world examples of how connecting on a human level, what Robert calls "Heartwiring", can dissolve conflict and open doors that facts alone never could.

If you’re ready to stop arguing and start influencing, this conversation will give you the tools to create real impact.

In this episode, Robert answers the following questions: 
➡️ How do you change someone’s mind? 
➡️ How do you communicate with someone with different political views than you? 
➡️ What are the factors that change someone’s position? 
➡️ What is the role of empathy in political discourse? 

Resources mentioned in the episode: 
➡️ Robert’s company: Wonder: Strategies for Good https://wonderforgood.com/   
➡️ Heartwired for Change – a strategy guide for making change: https://heartwiredforchange.com/ 
➡️ “Caste: The Origins of Our Discontents” by Isabel Wilkerson https://bookshop.org/p/books/caste-oprah-s-book-club-the-origins-of-our-discontents-isabel-wilkerson/15481820?ean=9780593230275 
➡️ “The Whole-Brain Child” by Daniel J. Siegel and Tina Payne Bryson https://bookshop.org/p/books/the-whole-brain-child-12-revolutionary-strategies-to-nurture-your-child-s-developing-mind-daniel-j-siegel/7338015?ean=9780553386691 

Music in this episode created by Ian Kastner. 

"What Do You Know To Be True?" is an invitation to be inspired to discover your superpower, unlock your potential, and create your impact in the world. 

This podcast is for coaches, org development professionals, small business owners, people leaders, and anyone who is working on their leadership capabilities and personal growth in their pursuit of unlocking and living into their possibilities.

For more information about the podcast or to check out more episodes, go to: https://whatdoyouknowtobetrue.com/ 

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: https://native-land.ca/ 

Keywords
#Persuasion #change #CommunicationSkills #changetheworld #EmotionalIntelligence #Empathy  #leadership #HowToChangeSomeonesMind #DifficultConversations #discoveryoursuperpower #unlockyourpotential #createmoreimpact