Ivana and Raoul discuss what it means to be a Google Partner along with the ins and outs of what being a partner is in this episode.

They explore what Google expects of its partners, whether it’s even worth being a partner, and how the qualification criteria to become a certified Google Partner has changed.

Topics covered in this episode:

-      Ivana’s experience of becoming a Google Partner.

-      How Raoul became a Google Partner.

-      Becoming certified as a qualified professional.

-      The different tiers of the Google Partner program.

-      What is the true value of Google certifications?

-      The pitfalls of the certification process.

-      What are the key changes in qualification criteria to become Google Partner?

-      The impacts of criteria change on local businesses.

-      How company spend is currently gauged and how it is changing.

-      The problem with Google’s new recommendation threshold.

-      Treading the line between what your clients want and what Google wants.

-      Why getting rid of Google representatives that aide businesses is a detriment.

-      What you need to consider before implementing changes.

-      How Google is shifting away from working with businesses.

-      The disadvantages of Smart shopping campaigns.

-      Communicating changes to your clients.