You're knowledgeable. You're prepared. You know your offer inside and out. So why do you freeze, over-talk, or agree to things you didn't want to agree to on sales calls? In this episode, I share the neuroscience behind why confident, experienced professionals fumble sales—and it has nothing to do with your skills or preparation. It's your nervous system taking over. What we cover:

• The freeze response (and why it doesn't always look like being frozen)
• Why your nervous system can't distinguish between actual danger and a sales call
• The story of how I fumbled a $150K sale (and what I learned)
• Polyvagal theory basics: the vagus nerve and how it hijacks your executive function
• Why "just be more confident" doesn't work
• Missing red flags when you're dysregulated
• How to resource yourself before high-stakes conversations
• The practice: identifying where you're perceiving threats that aren't actually threats

Referenced in this episode:

• Story & Somatics program (link below)
• The Embodiment Lab experiment (email [email protected] for details)

This is Day 13 of the 31-day Transmission Series—daily episodes exploring embodied business practices.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA