Most people think they ignore good advice because they’re stubborn, lazy, or lack discipline.
But the truth is far more human — and far more scientific.

In this episode, we reveal the neuroscience and psychology behind why you don’t follow advice even when you know it would change your life.

You’ll learn why advice feels threatening to your brain, why you resist ideas you agree with, why you repeat the same patterns, and why “knowing better” never automatically leads to “doing better.”

Backed by research from UCLA, Harvard, MIT, and UCL, this episode breaks down identity, autonomy, emotional safety, belief updating, cognitive overload, and the biology of resistance — and shows you how to finally make advice land in a way that sticks.

If you’ve ever felt stuck, overwhelmed, or frustrated with yourself… this episode will change how you understand your mind forever.

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