You set the goal. You made the plan. You swore this time would be different. And then, like every other time, you failed.

In this episode, I uncover the hidden reasons why people fail — and it is not because you are lazy, stupid, or undisciplined. The science of habit formation shows that willpower is a finite resource that gets depleted throughout the day. The psychology of goal-setting reveals that most people set the wrong kinds of goals: outcome-based instead of identity-based. And the environment around you — the phone in your pocket, the snacks in your pantry, the notifications on your screen — is engineered to make failure the path of least resistance. Based on behavioral psychology, neuroscience, and interviews with high-performers, this episode will change how you think about failure. Turn down the lights, put on your headphones, and press play — because you are not broken. Your system is.