When the next recession hits, there are good chance many brands and new entrepreneurs will be wiped out.

So how do you ensure your survival?

The biggest key is to focus on long-term success instead of short-term sales.

There are many ways to do this and today Nick Will will show you how to take the first steps.

Nick is an entrepreneur who delivers a different message than many gurus you may see out there.  In this interview he will tell you why you must focus on market positioning and a killer product if you want to build a real business.

Nick and I also discuss the mental game of entrepreneurship.  Who has what it takes to be an entrepreneur and what makes them different?

I know you guys will love this episode of the podcast, and if you do, please rate the show on iTunes, Spotify, and Anchor.

Also, check out Nicks's social media and websites:

 https://www.facebook.com/nikhil.nick.3532507 

 [email protected]