Looking to build an online brand for the long term? Want to develop a platform that will increase in brand (and monetary) value over time? Don’t want to be at the whims of an algorithm change? Then you need a blog.

“Aren’t blogs outdated?” some might say and they’d be wrong. Blogs have been around for over twenty years and as the software continues to develop they’ve gone from being an online diary used by tech geeks to becoming media publishing machines.

If you’re serious about building an online brand for the next ten years at least then you need a blog. In this podcast, I tell you why you’re wasting time on social media and the seven reasons why you need to build your blog brand.