085: WHY YOU NEED A BOSS

When you talk about entrepreneurship vs. corporate you usually hear the same debate: Security vs. freedom.

Let's pretend that there actually is some amount of security in corporate. Let's even pretend that being an entrepreneur means being free. This is not what this post is about, so we'll just assume this to be correct.

I'm here to talk about the things you loose when you leave corporate. I don't mean "Safety In The Workplace" seminars or knowing when your next paycheck is.

When you go solo, you loose your team members.

No more content creator. No more social media specialist. No more marketing team. No more team leader. No more cleaning personnel. No more secretary.

You knew that being an entrepreneur will mean working on your own and that it will require a higher level of self restraint and will power. What no one told you is that you can't be a successful entrepreneur without playing all the roles that your business needs.

Perhaps you don't mind being the content creator and secretary. You might even agree to be the social media specialist. Perhaps, when everything else fails, you'll play the cleaning personnel's role.

But what if you're really sucky at being the team leader? The manager? The accountant? The marketing team?

There are only 2 options you can choose from:

Eat the frog and do those parts anyway

Hire someone else to do them for you

Most entrepreneurs, at least when they start out, go for the money-saving option #1. Some of them succeed and make it.

Others, however, end up either procrastinating the roles they hate or can't do, or fail doing them. In any event, those who procrastinate long enough reach the point where it doesn't matter. Even if they can do it properly, the resistance is too overwhelming. They convince themselves they will fail at doing this.

Problem is, if you fail in marketing - it doesn't matter how well your content is, because you won't make the sale.

In other words, you need to play all these roles if you want your business to lift off.

So how do you stop procrastinating on the tasks you hate?

Surprisingly, your corporate past might help here. Think about this:

What would happen to the marketing team, if instead of doing their job they would spend it on Facebook? Or on creating content? Or on a super-cool -but-totally-unnecessary new logo for your site?

They would get fired.

In fact, if you were their boss, you'd fire them, too. It's time you realized that unlike corporate, in entrepreneurship if you screw up - you pay for it.

Either start doing the work or fire yourself and hire someone who can do it.

End of story.