"Buy Commodities and Sell Brands" - Warren Buffett 

A brand is what separates Primark from selling a t-shirt for £5 to Gucci selling  another of similar quality with a logo for £100 plus.

This is something that is crucial because to really standout in the marketplace you need to have a brand and a brand story that consumers can relate to. This allows consumers to be drawn to your brand and represent your brand because you represent values they like.

Pushing out content RELATED to your brand story is extremely important because Currently consumers attention are divided on these social platforms - meaning an opportunity for you and your brand. And this isn't paid advertising this is just pushing out content that can gain traction to your brand for FREE. 

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