If you skip this step, you’ll waste time, burn cash, and wonder why your marketing isn’t landing.

In this first episode, Flynn and Andrew break down the real reason every business needs a customer avatar — and what happens when you skip it.

You’ll learn:

What a customer avatar actually is (no jargon, we promise)

How it shapes your ads, content, delivery, and product design

The exact questions to ask when building one

Why specificity = cheaper leads and better results

How to build multiple avatars without blowing up your strategy

Whether you're a coach, studio, or service-based biz, this is the starting point for scalable, profitable marketing.

PLUS: The guys share a simple hack to get started — even if you’ve never built one before.

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