“Our focus is giving you the energy to create your best life. Sleep is just our strategy.”

Mark shares a lot about branding.

Manta Sleep sells sleep masks, but ultimately he is leading a movement:

Against the “hustle” culture, and in support of naps.

Ultimately, Mark is not selling sleep masks, but he’s selling the best version of ourselves -- one that reaches full potential after a full night of quality sleep.

This conversation is about the importance of building a brand, and a movement.

Manta Sleep was founded to move beyond selling widgets on Amazon, and build a brand around the product.

Mark discusses:

How he is building momentum and community around the Pro-Nap movement

How changes in marketing and data have impacted his marketing strategies. And what he’s doing about it.

Mark’s process for increasing LTV from the onboarding process