So many photographers feel pressure to niche down... to choose one industry, one type of client, one narrow lane.

But what if that's not what actually creates confidence, consistency, or long-term sustainability?

In this episode, I explore the difference between niching and developing a signature style, and why a recognisable approach can be far more powerful (creatively and commercially).

Recorded off the back of a challenging, client-specific edit that pushed me outside her usual comfort zone (in a good way), this episode looks at how photographers can evolve with their clients without losing themselves in trends, comparison, or over-explaining their value.

You'll hear why signature style isn't about aesthetics alone, how it quietly builds trust before a client ever enquires, and the small shifts that can help you move from being compared… to being chosen.

Timestamps

00:00: Why this episode feels timely 01:30: Niching vs signature style 04:00: How my signature style developed 07:30: Storytelling, planning, and consistency 10:00: Boundaries that protect your style 12:30: 3 practical ways to develop your signature style 15:30: Quiet authority & being chosen 16:45: Closing thoughts & BTS invitation