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Why You Need a Single View of the Customer - and Why MDM Is Only Part of the Solution (Trailer)
MDM is a critical part of constructing the coveted "360° view" of your customer, but MDM is not the entire solution. Learn what the other components of the 360° view are, and how to provide them along with MDM. •How does MDM enable the 360° view of the customer? •What non-MDM components are required for the entire solution? •What are best practices for managing implementation of the entire solution? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.
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MDM is a critical part of constructing the coveted "360° view" of your customer, but MDM is not the entire solution. Learn what the other components of the 360° view are, and how to provide them along with MDM. •How does MDM enable the 360° view of the customer? •What non-MDM components are required for the entire solution? •What are best practices for managing implementation of the entire solution? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.