Say words like strategy to most theatre creatives and you can almost see their eyes glaze over. I get it - it's much more fun to jump into your social platforms and play with all the latest shiny objects than do something that can feel like your old high school assignments.

 

If you want to really make an impact, you need a strategy; a plan.

Without a social media strategy, you're going to waste your money, your time and eventually experience the burnout that comes from creating random, directionless social media content that doesn't really achieve what it could. Let's take a look at why a plan is so very important to your theatre company's future.

 

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Learn more: www.sherrylleesecomb.com