Why do businesses have mission statements? Well, because without them businesses would struggle at serving their clients, coming up with the right products and services, and planning for the future.

So, for the same reason your own business has a mission statement, your podcast should have an editorial mission statement in order for you to be sure about your audience, your purpose, and your projection with the show.

For full shownotes and to know how to establish your podcast's editorial mission statement go to audiencecoach.com.