In your startup’s early days, you’re a small team of like-minded people operating on instincts and vibes. But that can’t last forever. How will your business run when you’re not in the room? If your values aren’t clear, your team will fill in the gaps on their own—creating misalignment and wasted effort. You need to define a few core values to express, clarify, and guide all your business decisions so you’re growing in the right direction. In this episode, Steli shares how to create and implement your core values early.