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Why you need corner cutting robots
In this episode, we delve into the captivating world of artificial intelligence (AI) with Paul Edwards, a technical product strategist at Bloomreach.
Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.
We dissect the concept of generative AI, a game-changing technology that analyses historical data to predict future outcomes. We delve into its potential to revolutionise sales data analysis, the importance of posing the right questions to this technology, and its potential in reshaping user experiences in e-commerce.
Key Talking Points:
The Future of AI in E-Commerce: Paul Edwards introduces us to the transformative potential of generative AI in e-commerce. He explains how this AI examines past data to predict future trends and the vital role of asking the right questions to get the right answers.
Optimizing Website Searches for User Experience: We explore how technology and AI can help brands create an optimsed shopping experience. We examine how prompts, personalised conversations, and data-driven decisions can shape a customer's journey.
Utilising AI for Personalised Customer Engagement: We discuss how AI can assist brands in creating an optimal shopping experience. We also reflect on how AI can be used to understand customer life cycles and preferences, leading to a more personalised sales experience.
Human Creativity in the AI Revolution: We reflect on the role of human creativity in the AI revolution and how marketers can harness this technological advancement while retaining their creative edge.
Generative AI's Impact on Conversational Commerce: We explore the possibilities of conversational commerce enabled by the power of generative AI. We examine the difficulties of maintaining a brand voice and tone, as well as the potential of AI to create a better customer experience in e-commerce in the next 12 months and beyond.
Key Takeaways:
AI holds transformative potential for the e-commerce industry, particularly through the use of generative AI. However, it's crucial to remember the importance of human creativity in navigating this AI revolution. The future of e-commerce lies in effectively combining AI capabilities with human innovation to create optimised, personalised shopping experiences.
p.s We took our own advice here and leveraged a new AI tool to help us craft these show notes. Did you notice the difference?
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By The Growth FoundationIn this episode, we delve into the captivating world of artificial intelligence (AI) with Paul Edwards, a technical product strategist at Bloomreach.
Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.
We dissect the concept of generative AI, a game-changing technology that analyses historical data to predict future outcomes. We delve into its potential to revolutionise sales data analysis, the importance of posing the right questions to this technology, and its potential in reshaping user experiences in e-commerce.
Key Talking Points:
The Future of AI in E-Commerce: Paul Edwards introduces us to the transformative potential of generative AI in e-commerce. He explains how this AI examines past data to predict future trends and the vital role of asking the right questions to get the right answers.
Optimizing Website Searches for User Experience: We explore how technology and AI can help brands create an optimsed shopping experience. We examine how prompts, personalised conversations, and data-driven decisions can shape a customer's journey.
Utilising AI for Personalised Customer Engagement: We discuss how AI can assist brands in creating an optimal shopping experience. We also reflect on how AI can be used to understand customer life cycles and preferences, leading to a more personalised sales experience.
Human Creativity in the AI Revolution: We reflect on the role of human creativity in the AI revolution and how marketers can harness this technological advancement while retaining their creative edge.
Generative AI's Impact on Conversational Commerce: We explore the possibilities of conversational commerce enabled by the power of generative AI. We examine the difficulties of maintaining a brand voice and tone, as well as the potential of AI to create a better customer experience in e-commerce in the next 12 months and beyond.
Key Takeaways:
AI holds transformative potential for the e-commerce industry, particularly through the use of generative AI. However, it's crucial to remember the importance of human creativity in navigating this AI revolution. The future of e-commerce lies in effectively combining AI capabilities with human innovation to create optimised, personalised shopping experiences.
p.s We took our own advice here and leveraged a new AI tool to help us craft these show notes. Did you notice the difference?