During this week’s PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR.

Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/

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