Most people think the ideal client avatar is just the fictional profile that you name in your business - but it’s so much more than that. If you have been stretching yourself too thin in your marketing, you’ve probably not identified the problem you solve for your avatar. 

So how do you create your ideal client avatar? Why do you need it in your business? 

In this episode we will talk about how to create what it is, and the common mistakes people make when creating one.