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Most business owners know they should build a personal brand — but don’t. Why? Fear of judgment, camera anxiety, perfectionism, and limiting beliefs. In this episode, George and Robby dig into the real reasons people hold back and how it’s silently costing them revenue and opportunities.

When you share your expertise, you're not just promoting yourself—you're creating valuable connections with potential clients who already feel they know, like, and trust you before your first meeting. This pre-built relationship dramatically shortens the sales cycle and deepens customer loyalty. Beyond direct sales, personal branding opens doors to sponsorships, collaborations, and partnership opportunities that wouldn't otherwise exist.

They explain how to overcome common mental roadblocks, why messy content beats no content, and how confidence grows by taking imperfect action. You’ll hear practical examples, relatable stories, and real business results from personal branding done right. If you've been waiting for the perfect moment to start, this is your sign to hit record and build your influence.