Why is it so important for any business to define how they measure success? “Success” looks different for everyone, which means everyone measures it differently. In this episode of Content Callout, Robert Cooper—the Founder and Strategic Director at PlusROI Online Marketing—shares some great strategies to measure success. He also shares how you can address “bad” months with clients in a way that builds trust. Don’t miss it!

Outline of This Episode

• [0:43] Define how you measure success
• [6:04] Experimentation: how much is too much?
• [9:27] What is the meaning behind PlusROI?
• [11:20] Tips to address “bad months”
• [14:12] Common sense + strategy
• [16:23] How to manage expectations
• [19:21] Why differentiation is imperative
• [22:49] The evolution of digital marketing
• [26:01] Thought leadership in 2020–2021
• [32:27] Up and coming trends in 2021
• [36:34] How to connect with Robert + PlusROI

Resources & People Mentioned

• Google Optimize : https://marketingplatform.google.com/about/optimize/
• The Monday Morning Memo: https://www.mondaymorningmemo.com/

Connect with Robert Cooper

• Connect on LinkedIn: https://www.linkedin.com/in/robertecooper
• Email at Rob(at)PlusROI.com
• Jumpstart: https://c2js.com/
• Plus ROI: https://plusroi.com/

Connect With the Content Callout Team

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts