Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show.

Frank defines for us what ‘brand’ and ‘branding’ means in a way that humanizes the podcast content

Developing a brand around the podcast

Is it necessary to separate yourself from your brand

What works best in a podcast in terms of personal branding and business branding

The technical side of branding your podcast

Setting expectations when there are changes in the podcast

When brands evolve and its impact on familiarity

Signs that tell you to rebrand or kill the podcast

The common mistakes people make when they are branding their shows

 

Links

Gday Frank Website

G'day Frank Instagram

Brand My Podcast - Spotify

Brand My Podcast - Apple Podcasts

 

Related episodes:

The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™

Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success

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