In this episode Dr. Molly & Todd talk about why annual price adjustments are needed, how to track your own market research on new pricing, and how to have the hard conversations with clients. Grooming is not a haggle operation and you shouldn't feel guilty for adjusting your prices. Listen to real life conversations and examples with their clients and how the feedback was received. If this is an area you struggle with, don't forget we do coaching and can help you complete the best models and responses for your business!

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