The amount of attention you give your most important clients right now could make or break your renewal chances.

It might sound like a simple task, but things become much harder when the way you conduct business becomes a moving target.

New technology has been shoved onto the industry and it has demanded we reinvent our traditional client interactions. 

That has the potential to change the client experience forever.

Ken Crerar, President & CEO of the Council of Insurance Agents and Brokers, shares his thoughts on which direction you should be heading now.