Christina Kollereb is the Director of On-Premise Consumer Marketing at Beam Suntory for North America, and she is joined by the Director of Shopper Insights at Beam Suntory, James Melucci. In today’s conversation, they discuss the creative ways Beam Suntory helps their clients better understand what consumers are looking for from on-premise sites.

Today on Top Shelf Integrity:

• Why consumer insights are so valuable for strategy
• Beam Suntory’s process for gathering consumer insights
• Menu engineering: using data & creating ‘test and learn’ environments
• What determines quality consumer insights
• How inflation affects consumer awareness

Follow Beam Suntory:

• Website: beamsuntory.com
• Instagram: @beamsuntory

Follow Rachel:

• Instagram: @rachelsharris_ 
• LinkedIn: Rachel Harris

This show is produced by Soulfire Productions