Gone are the days when being locked into one specific carrier was a make-or-break in terms of your mobile phone decisions. Now, it's all about the hardware. 

The next age of smartphones will not only control your contacts, email, and media, they will also control your car, your house, your appliances... your entire life. 

If you're thinking of switching phones, now is the time to do it. Once you're locked in to a certain piece of hardware, switching will become extremely painful.

Today's Sprout Social shout out goes to Marcus Sheridan, also known as The Sales Lion, whose blog about pools and spas has reached over 320,000 visits per month. Marcus wrote about the amazing journey on his blog here: http://www.thesaleslion.com/seo-content-marketing-techniques/

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.