As a CEO, did you ensure that one of the most important assets your company owns is protected?

 

What we mean by that asset is your company name. Although it might be tempting to put off protecting your intellectual property to reduce the cost, it’s essential to guard the brand name, or even the uniqueness of the product, service or process.

 

In this episode, we explain the value of trademark protection and show how to avoid the most common pitfalls that business leaders might come across. Listen to find out!