I started looking for a Head of SEO at Bonsai earlier this year and Alex Birch (today's guest) ended up being that person. We chatted about internal linking - why it's important, best practices, how to scale it, internal linking examples from famous companies (like Canva) that achieved hockey-stick growth doing it well.

Tip - I was a big Wordpress advocate until I came across Webflow a year ago. I love it because it allows us to make SEO changes at scale (like internal linking) programmatically without any help from devs.