Marketers have always been challenged to find new and innovative ways to reach consumers. Whether it is through your social media strategy, marketing campaigns, or content marketing, the way in which you connect with your customers will continue to evolve as trends and user needs change. But sometimes, all it takes is something small to create meaningful connections with your audience.

When designing new marketing campaigns, content accessibility for those with colour blindness is often overlooked.

Explore the full transcript and links: Why you need to start paying attention to colour blindness (internationalbunch.com)