314 - Why You Need to Take People Behind the Scenes of your Membership

Have you ever wondered what goes on behind the scenes of a membership? Maybe you’ve considered joining one in the past but just have no idea what to expect. Does your audience feel the same way about your membership? Hopefully not, but if you’re looking for a way to bring some transparency, trust, and a behind-the-scenes look into your membership, then this episode is for you. I go into four simple yet effective ways to give your members a sneak peek behind the curtain at what goes on in your membership. The benefits of this marketing tactic are incredible, so tune in today to hear our ideas, how they could help, and how we use them in our own content to promote Membership Academy. Essential Learning Points: Transparency can build trust, so take members behind-the-scenesHow to use screen capture footage as a simple piece of marketing contentHow to use social media Stories to give insights into your day-to-day lifeWhy you should create content that focuses on your journeyWhy you should showcase your members and their successes

Important Links & Mentions:The Membership GuysMembership AcademyBehind the Membership podcast

Key Quotes: “Not everyone knows what an online membership is like. If you're in an industry where online memberships aren’t particularly prolific, yours might be the very first membership that your customers are encountering.” “In the online world, it can be difficult to trust. There are too many cases of people paying for something that ultimately either just didn't get delivered or was nothing like what was promised. When you have something like a behind-the-scenes video, you're showing proof that your product exists.” “Transparency can be very appealing to people. A lot of people these days feel like they need that connection with the people they choose to do business with. So transparency can go such a long way.”