The Goal Getter Guide with Jen Laffin

Why You Play Small When You Know You Were Made for More {1.27.26}


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Let's have a deeply honest conversation about something many ambitious business owners quietly struggle with: playing small, even when they know they are meant for more.

Because playing small isn't always a choice -- it's a biological response to the fear that comes when your self-identity lags behind your vision.

If you have ever felt stuck between the version of yourself you’ve been and the one you know you’re becoming, this episode is for you.

In This Episode, We Explore:

  • Why playing small isn’t a conscious choice, but a biological protection response
  • How the primal brain prioritizes safety, predictability, and staying in the Comfort Cave
  • The difference between your vision and your self-concept, and how an identity gap creates hesitation and self-doubt
  • Why you can know you’re meant for more and still struggle to act on it
  • How knowing and doing live in different parts of the brain (and why willpower isn’t enough)
  • The fear of irreversibility and not being able to “go back”
  • 5 tips to step into the work you’re here to do


Mentioned in this episode:
"What I'm No Longer Tolerating in 2026" podcast episode


Reflection Question:
If you were to keep playing small, what would your business and life look like 12 months from now and are you okay with that?



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The Goal Getter Guide with Jen LaffinBy Jen Laffin