"Revenue is vanity, profit is sanity, and cash is king."

Wow! How's that for a quote. It's from Alan Miltz by the way, who co-wrote Scaling Up.

I'm not sure I completely buy in to the idea that revenue is vanity, but it does the make the rhyme work. And it's a good lead-in to today's episode.

We're talking about the ONE thing that will actually determine whether your business survives and thrives or becomes another statistic: And that's PROFIT.

Not revenue. Not followers. Not subscribers. Profit.

See the full show notes at

toniakendrick.com/52

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