What happens when a company’s brand and vision are not aligned? Having the discipline, relentlessness, and commitment to your brand’s principles will make all the difference for your future. Denise and Lisa consider this and many other questions in regard to culture and brand identity in our 127th episode.

Guest Links:

• Denise's LinkedIn
• What Great Brands Do
• FUSION

Credits: Lisa Nichols, Host; Scott Crosby, Executive Producer; Daniel Williams, Recording Engineer; Jenny Heal, Guest Coordinator; Morgan Cochran, Marketing Support