EPISODE SUMMARY

Lingyu, Customer Success specialist on the Trend team working with creators and brands, talks about the difference between influencers vs content creators and why we like to work with content creators on Trend.

We discuss the challenges with becoming an influencer in 2021, the benefits of becoming a content creator, and why content creators are valuable to brands. We share tips for building your foundation as a content creator and working towards your first partnerships with brands.

If you’d like to join Trend and our influencer marketing platform, visit trend.io. If you are interested in becoming a guest on our show, email [email protected] for more information. To join our content creator Discord community and meet other awesome content creators, apply here.

We Speak About:

[00:47] What is an influencer 

[02:03] Challenges in becoming an influencer

[03:40] What is a content creator?

[04:55] Benefits of becoming a content creator

[05:38] Value of content creation to brands

[08:23] Building your foundation as a content creator

[09:33] How to land partnerships with brands