Today’s tip comes from 5 Lesser-Known Ways to Skyrocket Your Brand’s Growth With Podcasting.

It is simple and effective: be a podcast guest.

This is a great way to promote yourself, whether you have a podcast or are just trying to build authority in your industry. The article highlighted a case study where an author secured 80% of his business leads from guesting on other podcasts.

I wrote a piece about podcast promotion recently and included how Meet Edgar, the social media management software, drove over one million visits to their site through guesting on other people’s podcasts.

I’ve personally experienced the benefits of this in my own work. In fact, we recently landed a five-figure contact from me appearing on a podcast. The point is, it works. 

How can you make guesting on a podcast happen for your business?

Find more marketing and podcast tips at Creative Marketing Brief.