A new vibe is rippling across retail. Do you feel it? Consumers are returning to stores, live events are on the calendar, meeting are scheduled. It’s time to get serious about your B2B strategy!

Many successful companies that rely on retail have built big businesses on “happy accidents,” when a customer request, RFP, or competitive lunge prompts a new product, category, or service launch. Yet all too often, these shiny new offerings languish when they could be replicated and scaled.

In this episode, Carol reveals one of the most common missed opportunities for companies positioning for retail B2B opportunities. She shares realworld examples and tactics for owning your unintentional creations and parlaying them into new opportunities.

In this episode you’ll learn:

How to monetize your mishaps (without fessing up)

Why clued-in sales teams make magic happen

How to sell your stuff despite competitive constraints

Why COVID-era contortions are a blessing in disguise

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