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Why You Should Build a Community - Not An Avatar
Let's make sure you are speaking to the right people with your messaging.
So for many years, I was taught that in order to know who you serve, you needed to create an ideal client avatar. This meant picking just ONE single person to speak to. That perfect person who needed exactly what you had to offer. And then you needed to tailor your message to fit just them. Of course, in order to do this you need to know their height, weight, eye color, hair color, how many kids they had, etc.
When you can get really crystal clear on speaking to ONE person, then you can connect to their wants, needs and problems. And provide a solution to that.
Unfortunately, I would always get stuck when working on my ICA, and I know and have worked with dozens of women who felt the same way. This type of characterization has never resonated with me.
When you are trying to build out an Ideal Client Avatar, you are limiting yourself to such a specific person….possibly for NOT the right reasons.
Creating an ICA had me focusing on aspects that didn’t REALLY matter to me or my industry.
In this day and age, especially with the societal issues that are at the forefront of our nation, I want you to get really clear about what attributes are important for you in your business.
Instead of creating an ideal client avatar, I want you to create an ideal client community. A community is built not on one specific person. It’s literally a community of people. It allows you to stop limiting who you are speaking to...especially from a diversity standpoint, and instead connects you to people who share the same values, morals, and ideals.
Do not focus on what an ideal client LOOKS like, but rather, what their dreams and values are. What their behaviors are, what they care about.
When you map out an ICA physical attributes so specifically, you leave yourself open to discrimination.
An Ideal Client community solves that problem. For example, if a financial advisor builds an Ideal client community that serves families that cared about saving for the future, building a nest-egg for their children, and living debt free….she could 100% cater her messaging to a very specific set of people. But it also wouldn’t matter if a family came in that was Christian, Musulim, or Atheist. It wouldn't matter if they walk in on their own or were a wheelchair user.
- Start thinking about building a community.
- Ask the questions that really MATTER to your industry.
- Be intentional with how you are including others and adding diversity to your messaging.
This answers all of my problems. Because when you start to focus on the right characteristics of your ideal client community, you are no longer stuck in the minutia of what they look like and instead focus on who they are on the inside.
And don’t forget, this episode is special because it is the 50th episode. Enter to win a chance to get the Branding Goodie Bundle. Go ahead and leave a review and then screenshot it and email me at [email protected]. I’ll be choosing a winner on November 13th so go run and do it right now!
Join The Content Collective
The answer behind: "What do I post today?"
Join Brand Builder's Bootcamp TODAY!
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By Brittany BennionLet's make sure you are speaking to the right people with your messaging.
So for many years, I was taught that in order to know who you serve, you needed to create an ideal client avatar. This meant picking just ONE single person to speak to. That perfect person who needed exactly what you had to offer. And then you needed to tailor your message to fit just them. Of course, in order to do this you need to know their height, weight, eye color, hair color, how many kids they had, etc.
When you can get really crystal clear on speaking to ONE person, then you can connect to their wants, needs and problems. And provide a solution to that.
Unfortunately, I would always get stuck when working on my ICA, and I know and have worked with dozens of women who felt the same way. This type of characterization has never resonated with me.
When you are trying to build out an Ideal Client Avatar, you are limiting yourself to such a specific person….possibly for NOT the right reasons.
Creating an ICA had me focusing on aspects that didn’t REALLY matter to me or my industry.
In this day and age, especially with the societal issues that are at the forefront of our nation, I want you to get really clear about what attributes are important for you in your business.
Instead of creating an ideal client avatar, I want you to create an ideal client community. A community is built not on one specific person. It’s literally a community of people. It allows you to stop limiting who you are speaking to...especially from a diversity standpoint, and instead connects you to people who share the same values, morals, and ideals.
Do not focus on what an ideal client LOOKS like, but rather, what their dreams and values are. What their behaviors are, what they care about.
When you map out an ICA physical attributes so specifically, you leave yourself open to discrimination.
An Ideal Client community solves that problem. For example, if a financial advisor builds an Ideal client community that serves families that cared about saving for the future, building a nest-egg for their children, and living debt free….she could 100% cater her messaging to a very specific set of people. But it also wouldn’t matter if a family came in that was Christian, Musulim, or Atheist. It wouldn't matter if they walk in on their own or were a wheelchair user.
- Start thinking about building a community.
- Ask the questions that really MATTER to your industry.
- Be intentional with how you are including others and adding diversity to your messaging.
This answers all of my problems. Because when you start to focus on the right characteristics of your ideal client community, you are no longer stuck in the minutia of what they look like and instead focus on who they are on the inside.
And don’t forget, this episode is special because it is the 50th episode. Enter to win a chance to get the Branding Goodie Bundle. Go ahead and leave a review and then screenshot it and email me at [email protected]. I’ll be choosing a winner on November 13th so go run and do it right now!
Join The Content Collective
The answer behind: "What do I post today?"
Join Brand Builder's Bootcamp TODAY!