Alexander Ferenczi, Chief Problem Solver at Advocaczi, joins the podcast for the second time. He has a lot of experience with Ecommerce and has deep insights when it comes to direct-to-consumer (DTC). 

This episode discusses:

- Why B2B companies should still do digital advertising even though they are crushing it on organic. 

- How advertising on TikTok has been successful for Alex's customers and the tactics B2B marketers can start doing to get momentum. 

- Why your website is an important piece of your social media and digital advertising.