Why You Should Consider Hiring a Marketing Company

What was discussed?

“Remember that not getting what you want is sometimes a wonderful stroke of luck.” – Dalai Lama

Improved User Experience and Copywriting:

Good SEO and good marketing understands that the design of the user experience of your site plays an integral part in your campaign. When you have increased traffic to your site that isn’t turning into actual patients, then you have a problem. Effective marketing companies will have experience in Conversion Rate Optimization and will place an emphasis on that so that your money spent on developing a great website and online presence eventually turns into new patients!

Improvement in on-page SEO:

Your expertise is more than likely in what you do for a living. While you could learn to do all of the things an internet marketing agency does, it’s not necessarily at the front of your mind. When a website is designed by a marketing agency, they’ll focus on making sure that your website can be read well by the search engines (which is called on-page SEO). Improving the on-page SEO is a very important part of improving your online presence. If you’d like more information on this subject, check out this blog post on Ten Reasons to Hire an SEO and Social Media Management Company.

Helps you avoid pitfalls:

Any experienced online marketing company has been able to identify what’s most effective and should be staying up to date on all of the latest changes from search engines. If you’re not experienced in this area, are unable to keep up to date on all of the latest changes from search engines, and don’t have experience in other industries and online marketing practices, then you’re simply going to miss some of the crucial information that these companies have access to. By hiring a marketing company, you’ll be able to avoid some of those pitfalls. If you are more focused on the SEO aspect of things and not a holistic approach to your marketing campaign, and you are a dentist, then be sure to read this post I wrote about hiring dental SEO companies, and what you need to watch out for.

Let someone else be the expert:

You probably know your specialty and industry extremely well. But ask yourself – how well do you know the conversion rate aspect of marketing? How well do you know on-page SEO? How well do you know web design best practices? User design best practices? Link building, competitive research, blogging, outreach, and best online marketing practices? You might have some experience in many of these areas, but not as much as an experienced internet marketing company should.

Remember that experience and knowledge impacts results:

An experienced online marketing company will be able to take what’s worked best for other businesses in the same industry as yours and will be able to apply it to your business. They’ll look at what’s worked in the past and what hasn’t and will be able to craft a campaign that’s meaningful and that works! If you have someone that’s working in the industry day in and day out, then you’ll be able to get better results than if you just went in blindly and attempted to do it all by yourself.

Take advantage of their keyword and industry knowledge:

For example, you may think that you want to rank on search engines for the term “dentist in (your location)”. However, it may be extremely hard for you to rank highly for that keyword since it’s so popular and already has businesses ranking for it who have been there for longer than you have. An experienced internet marketing agency will be able to identify keywords that people search for that apply specifically to your business. They’ll be able to narrow down search results that will lead to actual patients rather than just broad search results that won’t lead to actual patients. For example, they’ll work to get you ranked for search terms that are specific to your practice like “invisalign salt lake city dentist”. Or if you’re in a neighborhood that’s called something specific, they might advise you to c