We've passed the halfway point of 2022.

The recent LinkedIn Global State of Sales 2022 Report stated, "About 1/3 of sellers (31%) say that they have 'closed' deals over $500,000 without ever meeting the buyer face to face..."  This number is up on the previous year and is more than likely to grow.

These are 'closed' deals. Not inquiries, prospects, or marketing qualified leads (MQLs).

Though this number may surprise a few, Google has been saying this for years through their search data, that over half of B2B buyers make up their minds before talking to a company. Sources:

Reggie James original post

https://www.linkedin.com/pulse/doubling-down-content-2022-reggie-james

McKinsey B2B Omnichannel

https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/b2b-sales-omnichannel-everywhere-every-time

LinkedIn Global State of Sales 2022 Report

https://business.linkedin.com/sales-solutions/the-state-of-sales-2022-report

Marketing Week

https://www.marketingweek.com

Ty Heath & Ehrenberg-Bass Institute

https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule

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