Is it me or there isn't a day that passes by without us hearing about TikTok?! On top of being the most downloaded app in the world, TikTok offers two incredibly exciting promises to marketers and brands: an authentic way to connect with customers and great organic reach. 

In this episode, I sit down with Anthony McGuire, ex Facebook Manager who is now exclusively focusing on Tik Tok marketing, to discuss  why he is really excited and what the platform means for ecommerce brands.