I worked for Snatam Kaur & Guruganesha when they first started touring as musicians. Ganesh had the idea of making a series of free concerts. It was a disaster. They rented big beautiful venues and while lots of people claimed free tickets almost no one showed up. I was the cd sales person and it was mortifying. The lesson I took away was that the buyer has to be invested for them to get the value. The more you charge for a valuable, totally unique experience, the vested the buyer will be in showing up. "Those that pay, pay attention" is one phrase I've heard. But it also does something to you when you raise your prices. You step up. Most people in the world I'd say don't have integrity issues. They are playing small ball because then they don't have to really grow. Here I make the argument that a lot of the yoga world needs a vast transformation. And they need to raise prices.