We focus far too much on data for our decision making. I get it, for the longest time I also did the same. The issue is that not all questions can be answered with numbers.

This podcast talks about empathy and why understanding your customers is far more important than any data point you'll ever get through your analytics platform of choice.

We focus far too much on data for our decision making. I get it, for the longest time I also did the same. The issue is that not all questions can be answered with numbers. This podcast talks about empathy and why understanding your customers is far more important than any data point you'll ever get through your analytics platform of choice.

Why you should make decisions without data, a case for empathy

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. 

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Marketing

Management

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. Rocket icon from Font Awesome.

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Why you should make decisions without data, a case for empathy

Why you should make decisions without data, a case for empathy