ARE YOU SETTING YOURSELF UP TO FAIL? The thing with Facebook "boost" is that it isn't set up to prioritise your post to the eyes that matter - the users that are most likely to take action. When I use the term "take action" I'm talking about the people that Facebook knows are interested in your product or service, and are therefore most likely to make a purchase (or download your pdf, go to your website, download your app, claim your offer, visit your establishment etc) . In this episode I reveal to you why boosting your posts is something you might never ever do again!