Although Greg Hickman created a service those he worked with loved, he couldn’t quite find business success quick enough, which resulted in his time running out. However, this taught him a lot about how to succeed in business, and the value in niching your offer and going after a particular kind of customer. In today’s episode, you learn how Greg did this and why it relates to you — no matter what your product or industry may be.

** This 5-Minute Lesson offers a short-and-sweet peek into how to succeed in business, and is inspired from the book, The Successful Mistake**

(Produced by Marcus Hind of Dynamiq Management Limited, www.dynamiq.co)