Lots of people hesitate to start their own business. Some of you are working for a boss and have moments of doubt : should I do this, or not?

In this episode, I started with the idea of telling you why your brand should care about event marketing. But, suddenly, while starting the episode, I started talking about why you should (or should not) start your own business. :-)

It's about courage, living on your own terms, living in uncertainty and about having some luck in the process.

Enjoy!