Master podcaster Jay Acunzo explains why podcasting is the art of intimacy at scale — and what LeBron James shoes and green smoothies have to do with it. Want to learn how to sell the idea of a podcast to your boss, craft an unforgettable hook, or market the heck out of an existing show? It’s all here.

Even if you’re not thinking about starting a podcast for marketing, Jay’s advice applies to your holistic content strategy and long-term audience growth, too.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.